Charly Bryan Clothing | Brand Story
Hi, I'm Tomas Soto, founder of the Charly Bryan brand.
As a realization of an inspired vision, I created this fashion brand with the intention of making it more than just a company.
It's a way of life, an attitude, and a movement.
Charly Bryan is about building a community.
It's about being yourself and celebrating individuality.
It stands as a bold statement of faith and hope.
Let's build something great together.
As a Dominican Republic native, I came to the United States in pursuit of the American dream. With a deep sense of faith and belief in God, I knew that anything was possible if I set my mind to making it a reality. The response we received when we launched the Charly Bryan brand in the historic city of Boston in 2017 was testament to this. Both the Boston and Dominican Republic communities showed an overwhelming level of support, and we quickly developed a powerful following.
Since day one, our message has been clear: Be Different, Be Unique, But Overall, Be You. Celebrate your individuality while recognizing that we are all connected. This is the foundation on which our company was built, and it’s what we continue to stand for today.
Excellence at Our Core
As a Latino-owned brand, we take pride in our heritage and the values that we were raised with. Hard work, determination, and a commitment to family are woven into the fabric of our company. We are laser-focused on providing our customers with the highest quality clothing with clean, and classic designs that take a minimalist, contemporary approach to fashion. We believe simplicity is the ultimate form of sophistication, and our meticulous attention to detail is what sets us apart.
From the sourcing of our premium materials to the masterful construction of our garments, we constantly strive for excellence. The majority of our garments are manufactured in the USA and our superior screen printing and embroidery is performed by Massachusetts-based small businesses that are dedicated to providing exceptional quality work in safe, ethical work environments.
The Charly Bryan Brand Identity
Charly Bryan's brand identity is a collection of meaningful experiences. It draws on my history in the Dominican Republic, my present with my family, and my future vision for building a revolutionary brand.
The name 'Charly Bryan' was born over two decades ago, inspired by a word used in the Dominican Republic, 'Charly', which is an informal greeting between friends. I had added the word 'Bryan' to the phrase once I got to Boston, and we would use this as part of our vocabulary when we saw each other. Years later, I deduced that the name was perfect for the brand because it embodies two things that are very important to me: my roots and my culture. It was a way to keep my culture alive while also representing the city that has now become my home. I sketched the logo myself in 2014, years before the brand was established, and decided that the cursive words were the best way to represent the elegance, style, and sophistication of the brand.
As a father of two young children, Sofia and Tomas Soto Jr, I am constantly reminded of the importance of building a future that we can all be proud of. When I started the Charly Bryan brand, my son, Tomas was already part of this world. After a challenging pregnancy, Tomas was born with the umbilical cord wrapped around his neck. This resulted in many complications but our little fighter pulled through by the grace of God. I was (and still am) so grateful for his life, and this experience only made me more aware of the fragility of life and the importance of time. In 2012, I had asked a graphic designer to turn a photo of our then seven-moth-old infant into a graphic. I kept this image with me until, in 2017, I realized that this would be the perfect image to represent the brand with our warrior child, Tomas, quickly becoming the face of Charly Bryan.
Our customers have always been the backbone of our success. From the beginning, they have rallied behind our message and supported our mission. Our community consistently post images of our clothing on social media, which has been integral to our organic growth and they engage with us on a regular basis to provide feedback, tell us their stories, and connect with other like-minded individuals. This has seen us grow quickly and become recognized by artists and global influencers from the Dominican Republic and beyond. Our vision to be known worldwide and have major artists and influencers wear the Charly Bryan brand with pride is quickly becoming a reality and it all rests on the backs of our loyal community.
At Charly Bryan, we champion the notion that community is everything. We are constantly working to build a global community of individuals who are united by their love of fashion, art, and culture. This is why we coined the phrase "I am Charly Bryan; You are Charly Bryan; we are all Charly Bryan." It is our way of saying that we are all in this together, and that by working together we can achieve truly great things.
The moment you see a Charly Bryan logo, you should feel like you are part of something larger; something special. The logo is a symbol of home to many, a reminder of where they come from and what they are fighting for. We are not just a fashion brand, we are a movement. A way of thinking. A way of life.
The Charly Bryan Lifestyle
A Charly Bryan garment is more than just a piece of clothing. It's a symbol of hope, determination, and resilience. It's a reminder that no matter where you come from or what challenges you face, you can always achieve your dreams. It's a reminder to embrace your culture and be proud of who you are, celebrating your individuality and self-expression. Embracing the Charly Bryan lifestyle means that you are a fighter, a visionary, a compassionate individual who cares about making a positive impact in the world, and most importantly, you put your commitment to God and your family above all else.
The Charly Bryan lifestyle is one of simplicity, style, and substance. This lifestyle is based on a set of foundational values that see the Charly Bryan community uniting to make a difference in the world. The characteristics of a Charly Bryan community member include:
Visionary: You see things differently. You have big dreams that you're not afraid to go after.
Perseverance: You never give up, no matter how hard things get. You know that anything worth achieving takes time and effort.
Resilience: You rise faster than you fall, and you constantly evolve and adapt to the ever-changing world around you.
Love: Your first instinct is act in love even when it is not reciprocated.
Family: Your family means everything. You would do anything for them and you are proud of your culture and heritage.
God: You are clear that nothing is possible without God's blessing and that you can achieve everything with his guidance.
As we grow forward, our goal is to remain true to our roots. We want to stay connected to the community that has supported us from the beginning and help more people connect with the Charly Bryan lifestyle. In the coming years, we plan to expand our product offerings across the globe, incorporating cutting-edge technology and the world of web3 into our range. We see Charly Bryan touching every aspect of society from music and cinema to entertainment, NFTs, and the metaverse.
As the brand's founder, I am driven by the desire to create something that will last long after I'm gone; a brand that represents hope, love, and resilience; a brand that will help people connect with their culture and heritage; a brand that will make a positive impact in communities and leave this world changed. This is my legacy.
Thank you for being a part of the Charly Bryan community. Welcome home.